Sell or be Sold


Why Some Salespeople Make Six Figures Whilst Others Struggle to Make a Living

Sales is a talent-based business and a critical function of every organisation. Ultimately, nothing happens unless first a sale. This keynote shares proven ways to win new business, often by deploying creativity and audacity. Your team will be inspired to think, feel and act differently when planning their next win!

This programme is perfect for:


  • Sales leaders who are looking to shift their mindset to accelerate sales and profitability.
  • Experienced salespeople who need a new outlook to kick start their sales volumes.
  • Newly recruited salespeople who are champing at the bit to make a major impact.

The audience will leave with:


  • An instantly applicable and personalised plan to win appointments with dream prospects from a standing start.
  • Innovative ways to awaken leads that have completely stalled.
  • The audacious approach used to win a multi-million pound sale with a global blue chip business.
  • Thought leadership insights to catapult their sales performance to the next level

"I’ve worked with dozens of sales trainers over the past 20 years. By far the most inspirational, engaging, honest, respectful and productive is the wonderful Nick Horton. His depth of knowledge and understanding of the sales process is phenomenal. He has an exceptional rapport with his delegates and delivers his training in an interactive, practical and engaging way. I’ve seen clients use him time and time again as he adds so much value to the organisations he works with. I highly recommend you work with him."

Clare Samuels
Founder and Director, No ‘I’ in Clare

"Nick ran a session for us recently at Trainer Talk Live. It was honestly one of the best sessions we've ever had in almost 10 years. Every freelance trainer's biggest challenge is how to market themselves and the holy grail is getting into big businesses. For many this seems unattainable. Nick showed us how it can be done through creative marketing strategies, building relationships and the willingness to go the extra mile. This was all delivered in such an entertaining way and engaging way that it left everyone fired up and ready to go and give it a try! Thank you Nick, you're a brilliant trainer, presenter and a role model for us in the community."

Sharon Gaskin
Founder and Director, The Trainers Training Company

"I can recommend Nick on many levels as somebody reliable, positive and determined to work with, but I'd like to focus here on recommending him as a public speaker on sales. I'm part of the Trainer Talk group for freelance trainers, and Nick gave a stirring, thought-provoking presentation to fifty or sixty of us at a recent event. Nick was fantastically high-energy and inspirational, and grounded the talk in his experiences and achievements to make it very real and practical. Everyone I spoke to about the talk was buzzing with ideas about how to implement the tactics Nick talked about in their own sales. He's clearly got some amazing results through clear thinking, creativity and sheer tenacity, and the way he shares them is unique and compelling and makes it easy for even non-salespeople to relate to and use."

Terry Pearce
Founder and Lead Designer, 360 Learning Design

"Nick is an amazing speaker- entertaining, informative and authentic. His talk made me feel that sales and marketing is not only achievable (for this non expert) but also personalised. I can use my talents and do it my way. His creative approach really resonated with me. His talk directly translated into actions for my business."

Emma Williams
Director, EJW Solutions

"I've seen many sales trainers in my career but most of them talk the theory. Nick is the only one I've seen who uses real examples from his career (names and pack drill) to explain and showcase the process and the results obtained. Well worth a listen to."

Colin Foster
Managing Director, Universal Solutions 4 Business

"If you want a sales trainer who focuses on practical advice, then Nick is the man. He's one of the few sales trainers who is willing to share really specific tips for improving sales, leaving you feeling that you can go away and get started immediately. It's easy to talk the talk, but Nick helps you to walk the walk too!"

Sheridan Webb
Founder, Keystone Development and Training

"I heard Nick speak at Trainer Talk Live, his presentation was excellent and left me with some great ideas around how to get infront of key decision makers. I highly recommend speaking to Nick if you need to get in front of that dream client."

Mark Terrell
Founder, The Reluctant Leader Academy

"Nick provided an insightful approach into successful sales techniques that demonstrate that these cannot fail if carried out correctly. The techniques are out of the box, grab your attention from the start and are far better than anything I have come across previously. The fact that the F&I summit was in awe listening to Nick shows how fascinating his techniques are."

Adam Meads
Regional Account Manager, V12 Vehicle Finance

"Nick is clearly very knowledgeable about sales and marketing. He understands how to propel a business forward and commands attention as a speaker, he certainly had us all listening! He is confident in his business and how to improve yours. Profit Box have very engaging ideas to market to your clients and it was the first time I'd heard anything of interest marketing wise after 8 years working within sales myself."

Cat Bernal
Senior Consultant, Adam Butler Consultancy

"I had the opportunity to meet and hear Nick speak at the 2019 F&I Summit in the UK presented by Andy Shuter. For those that have not heard Nick speak you should keep your eyes open for when he comes to a town near you. Great insight, knows his stuff for sure."

Paul Rosenthal
Business Development Manager, Passtime GPS

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In Search of Customer Evangelism


Customer Satisfaction is Worthless, Customer Evangelism is Priceless

Customer loyalty is a critical and hugely valuable component of every organisation. However, without the necessary focus, it can be challenging, inconsistent and fragile. This keynote shares proven ways to engage and inspire your people to drive sustainable loyalty by delivering your customer experience with intent, passion and authenticity.

This programme is perfect for:


  • Business and departmental leaders who are looking to shift their mindset to accelerate customer loyalty.
  • Experienced members of the team who need a new outlook to refocus to the value of the customer.
  • Newly recruited team members who are champing at the bit to make a major impact.

The audience will leave with:


  • A clear understanding of the potential value they are able to influence when communicating with customers.
  • An instantly applicable and personalised plan to increase feedback ratings and drive customer loyalty.
  • Innovative ways to create customer experiences that hit the news and create priceless PR.
  • Thought leadership insights to motivate new cultures and new levels of customer loyalty.

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