AI Call Intelligence
Find the sales your phones are losing.
AI Call Intelligence scores every qualifying call, flags missed opportunities for a callback and shows everyone on your team what to work on.
What it does
- Every qualifying call scored automatically
- Missed opportunities flagged for a callback
- Every mark linked to the moment on the call
- A weekly digest for every team member
Your phone is your most valuable, least managed asset.
Callers are your highest-intent buyers, yet almost nobody hears those calls. Mystery shopping samples one call a quarter; the rest go unmanaged, and deals quietly slip away: no appointment asked for, no number taken, no callback made.
AI Call Intelligence picks up every recorded call from your phone system, scores every qualifying one against your Profit Box scorecard and flags the sales enquiries that could still be won back. This is call performance management for any business that relies on the phone.
100%
of qualifying calls evaluated, not a one-call-a-quarter sample
30 days
for the shortest pilot on your own calls, at a fixed price agreed up front
What are missed calls costing you?
Move the sliders to match your business and see what a timely callback on every missed sales enquiry could be worth.
Illustrative estimate
- Missed sales enquiries a month
- 60
If 1 in 10 of those missed enquiries is won back with a timely callback:
- Extra sales a month
- 6
- Extra profit a year
- £36,000
Missed sales enquiries a month: 60. Extra sales a month: 6. Extra profit a year: £36,000
Based only on the figures above, so treat it as a guide rather than a forecast. Your real numbers come from your own calls.
One platform. Three promises.
Win more from every call
Sales enquiries that end without an appointment, booking or callback are flagged to managers as soon as the call is scored, with what happened and what to do next. Each one stays open until it is marked recovered or dismissed.
Prove every call was handled properly
Every call your phone system records is transcribed and scored, with payment card details removed automatically and every mark linked to the exact moment on the call. When someone asks what was said, you can play it back and read it.
Make your whole team better every week
Everyone on your team sees their own Call Score, rank and evaluations, with the recording, the transcript and the reason for every mark. A Monday email shows them their best call and one thing to work on.
Inside the platform
From the moment a call is recorded to the moment the customer is called back.
Hear every call
We connect to your phone system. From then on every recorded call across every site is picked up as soon as the recording is ready. Calls are typed automatically, voicemails, wrong numbers and internal calls are filtered out, and a dropped call and the callback that follows are joined into one conversation. Every qualifying call lands in Evaluations with its Call Score, Sentiment and outcomes.
Amira Patel
Sales enquiry1:32pm
Voicemail
1:29pm
Daniel Hughes
Existing customer1:26pm
Wrong number
11:48am
Kieran O’Neill
Sales enquiry10:11am
Scores you can trust
Calls are scored against a Profit Box scorecard set up for your business and built from decades of sales training. Every mark comes with the reason behind it and a timestamp that plays that moment of the call, alongside a Sentiment score and the outcomes that matter: appointment arranged, deposit taken and lead captured.
Mia Moore0:27
Lovely. Just in case we lose connection, what’s the best number to reach you on?
Adam Fletcher0:33
Of course, it’s 07700 900582.
Was a telephone number obtained?
10/10Mia asked for the best number in case the call dropped, and the customer gave a mobile number.0:33
Rescue sales before they’re lost
When a sales enquiry ends without an appointment, booking or callback and the sale could still be won, managers get an alert in the app and by email as soon as the call is scored, with what happened and the recommended next step. Each one stays in Missed Opportunities until it is marked recovered or dismissed.
Kieran O’Neill
2 hours ago
Amira Patel
45 minutes ago
George Wilson
07700 900456
2 minutes ago
Ready to book in for this weekend, but the call ended without an appointment being made.
Recommended action
Ring back and put a Saturday appointment in the diary while there is still space.
Keep every promise
When someone on your team promises to send the appointment details, email a quote or ring a customer back, it is picked up from the call and listed in Commitments. It completes itself when an outbound call is made to that customer, and anything else can be ticked off by hand.
Tom Bennett1:38
Could you pop that over in writing so I have it?
Charlie Presley1:41
Of course, I’ll email the appointment details over to you straight after this call.
Commitment
Email the appointment details
Send Tom the confirmation for his agreed appointment.
Tom Bennett
07700 900118
Coaching that sticks
Everyone on your team gets a personal view of their Call Score, their rank at their site and across the group, and every evaluated call with its recording and the reason for each mark. Every Monday they get an email with their best call and one thing to work on. Managers start each day with a 7:30 brief of yesterday’s calls by team member, the calls worth a listen and the customers to ring back.
Daily brief
07:30Morning Dana. Here is what needs your attention today.
Weekly digest
19 to 25 October
Call Score
+5% vs previous weekOne thing to work on
28 of 45Was the caller invited to make an appointment?
The whole group at a glance
Calls Evaluated, Call Score, Sentiment and outcome rates for any site, team and period, with site, team and staff leaderboards, a competency comparison and Call Score over time. Download it all as a spreadsheet, and get a monthly summary on the first of each month with top performers, most improved and missed opportunities recovered.
Calls Evaluated
1,2840
+212Call Score
79%0%
+3%Sentiment
75%0%
+1%Leeds
78%
437 calls
Leicester
81%
512 calls
Sheffield
76%
335 calls
Ask anything
Ask the Assistant a question, such as which site has the best Call Score this quarter or what your strongest calls have in common, and get an answer drawn from your own calls and evaluations, with charts and tables where they help.
Leicester leads this quarter with a Call Score of 81%, ahead of Leeds on 78% and Sheffield on 76%.
See how it would work for your business.
A free 30-minute walkthrough of the platform, built around your phone system and your team.
Built for regulated industries
Whether you answer to the FCA, the SRA, the CQC or an ombudsman, you need to be able to show how a customer was treated. The FCA’s July 2026 good practice review highlights call-review QA and AI scoring in exactly this role.
Every call on record
Every recorded call is transcribed and scored, with card numbers, expiry dates and security codes removed from the transcript and muted in the recording automatically, and every score and the reasons behind it stay on record.
Conduct flagged automatically
Pressure selling, discriminatory language, profanity, over-familiar address, inappropriate humour and disparagement are picked up with a severity and the exact words used, ready to pull up for review through the Assistant.
Evidence you can stand behind
Every score traces back to the scorecard question, the reason for the mark and the exact moment on the call. When a question comes up, the answer takes seconds.
See the evidence trail for yourself.
In a free 30-minute demo we’ll show you how every score traces back to the scorecard question, the reason and the moment on the call.
Why Profit Box?
The training company that built its method into software.
Methodology, not just software
Scorecards are built on the Profit Box sales training method, proven over 30 years, not generic contact-centre criteria.
People behind the AI
Before your team sees a single score, your calls run through the platform in the background so our team can check the scoring on your own calls. If a call needs a second look, raise it with Ask Profit Box from inside the evaluation.
Only the calls that matter
Sales enquiries, existing customer calls and complaints are recognised automatically and scored on their own terms, while voicemails, wrong numbers, supplier and internal calls are filtered out.
Prove it on your own calls.
Start with a demo, then run a 30-day or 90-day pilot on your own calls before you decide. Pilots are paid, with a fixed price agreed before anything starts.
Book a demo
A free 30-minute walkthrough of the platform, built around your business.
Connect your phone system
Quick and easy to set up.
Your scorecard goes live
Built on the Profit Box method, with our team checking the scoring on your own calls first.
Run your pilot
For 30 or 90 days, every qualifying call is scored, missed opportunities are flagged and the weekly digest arrives. Then you decide.
Talk to us about a pilot
Tell us about your business and we’ll agree the scope and a fixed price with you before anything starts.
Ask about a pilotTrusted by businesses including
Your questions, answered
Anything else you’d like to know? Ask us in the form below or call 0115 933 3480.
Book a demoSee what your calls are telling you.
Book a free 30-minute demo and we’ll show you how AI Call Intelligence would work with your phone system, your scorecard and your team. If it’s a fit, a 30-day or 90-day pilot on your own calls comes next.
- We reply within 24 hours, Monday to Friday
- No obligation and no hard sell
- Specialists in customer conversations
Send us a message
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Prefer to talk? Call us on 0115 933 3480.