
Nick Horton
Managing Director
Founder of Profit Box and author of Sell Today. Sales trainer, speaker and author helping businesses sell more, faster.
Our trainers have led sales, service, customer care and leadership teams at the sharp end of business. Nothing we teach is theory. It has all been proven with real customers.
The team that runs Profit Box, shapes every programme and keeps each client journey on track from first call to final evaluation.

Managing Director
Founder of Profit Box and author of Sell Today. Sales trainer, speaker and author helping businesses sell more, faster.
Straight-talking sales trainer, speaker and author, helping businesses sell more, faster, without the guesswork. Founder of Profit Box and author of Sell Today, Nick has extensive experience designing commercially focused learning and development programmes that build confident leaders, improve sales and deliver measurable return on investment for clients across multiple industries.
Managing Director

Director
Leads the client support team and oversees day-to-day operational and financial functions, keeping the business running smoothly behind the scenes.
As Director of Profit Box, Caroline plays a pivotal role in keeping the business running smoothly behind the scenes. Leading the client support team and overseeing the day-to-day operational and financial functions, she ensures every aspect of the business is delivered with professionalism, efficiency and exceptional attention to detail, enabling the wider team to focus on delivering outstanding client outcomes.
Director

Technical Director
Climbed the ladder on the in-house CRM at Car Finance 247, used daily by hundreds of agents. Now leading the digital side of Profit Box.
Climbed the ladder at Car Finance 247, working on the in-house CRM system used every day by hundreds of agents and building solid foundations in software engineering and product delivery. Now Technical Director at Profit Box, Luke is leading the digital transformation of the business.
Technical Director

Chief Lead Generation Officer
Over 10 years unlocking the commercial value in customer databases. Leads outbound campaigns that drive retention, new business and measurable results.
With more than 10 years’ experience helping organisations unlock the commercial value within their customer databases, Lee leads Profit Box’s Outbound Business Development function. Specialising in customer retention, new business generation and customer insight, he designs and delivers outbound campaigns that strengthen customer relationships, create measurable opportunities and deliver tangible commercial results.
Chief Lead Generation Officer

Events Co-ordinator
Ensures every client journey runs smoothly, from schedules and delegate communications to resources and logistics, with meticulous attention to detail.
As Events Co-ordinator, Lindsay plays a pivotal role in ensuring every client journey runs smoothly from start to finish. From coordinating schedules and delegate communications to managing resources and logistics, she combines exceptional organisation with outstanding customer service, ensuring every event is delivered professionally, efficiently and with meticulous attention to detail.
Events Co-ordinator
Specialists in sales, service, leadership and customer care, each bringing decades of front-line experience into the room.

Training Consultant · Aftersales
35+ years in automotive consultancy. Trusted by BMW and VW Group across the UK and Ireland.
35+ years in automotive consultancy for leading brands and networks: leadership development, operational restructuring and cost optimisation using Lean and a customer-centric lens. Trusted by BMW and VW Group across the UK and Ireland, from aftersales and certification programmes to structural cost work with BMW Ireland and phygital innovation for used car retail.
Training Consultant · Aftersales

Training Consultant · Sales
40+ years in the motor industry, with two IMI awards for training design at the Volkswagen Group.
40+ years in the motor industry, from workshop tools to sales floor to senior management: sales performance coaching, training design and turning underperforming teams into upper quartile performers. Trained 32 Honda dealerships, joined Audi UK across sales, aftersales and product, then led the Volkswagen Group training function in Milton Keynes, winning two IMI awards for training design.
Training Consultant · Sales

Training Consultant · Leadership
Behavioural specialist with 42 years at director level. Trusted by Mercedes-Benz, Suzuki and major OEMs.
Behavioural specialist and former automotive Sales Director with 42 years at director level. As MD of Get the Edge he aligns teams with business goals and culture through leadership and sales programmes, trusted by Mercedes-Benz Direct, Suzuki GB and major OEM and dealer groups.
Training Consultant · Leadership

Training Consultant · Aftersales
35+ years in automotive across Retail, Dealer Groups, NSCs and OEMs. Recent work with Volvo, BMW MINI, Suzuki, JLR and Stellantis.
35+ years in the automotive industry across Retail, Dealer Groups, NSCs and OEMs, specialising in customer experience, sales and lead management, and aftersales process optimisation. Recent work spans agency model transitions for Volvo Cars UK and BMW MINI Group, the global launch of Volvo Car Group’s Medallia OneVoice platform, Suzuki’s Road to Sales Management programme and Stellantis’ global aftersales programmes.
Training Consultant · Aftersales

Training Consultant · Customer Care
20+ years in retail motor. Independent L&D for dealer groups and manufacturers since 2012.
Over 20 years in retail motor, from Sytner operations to Customer Operations Manager, including a centralised omni-channel contact centre that improved retention and commercial results. Since 2012, independent L&D for dealer groups and manufacturers: leadership, retail performance, change and coaching, grounded in practical dealership insight.
Training Consultant · Customer Care
Whether you need a single specialist or a full programme, we will match the right people to the results you are after.
Get in touch and we will show you where the biggest gains are for your business.
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“Absolutely the best training you’ll receive. I can’t rate them highly enough: 6 stars.”
Sean Booth
Managing Director, Parkway Volkswagen

Prefer to talk? Call us on 0115 933 3480.