The people behindyour results.

Our trainers have led sales, service, customer care and leadership teams at the sharp end of business. Nothing we teach is theory. It has all been proven with real customers.

Leadership and operations

The team that runs Profit Box, shapes every programme and keeps each client journey on track from first call to final evaluation.

  • Nick Horton

    Nick Horton

    Managing Director

    Founder of Profit Box and author of Sell Today. Sales trainer, speaker and author helping businesses sell more, faster.

  • Caroline Horton

    Caroline Horton

    Director

    Leads the client support team and oversees day-to-day operational and financial functions, keeping the business running smoothly behind the scenes.

  • Luke Horton

    Luke Horton

    Technical Director

    Climbed the ladder on the in-house CRM at Car Finance 247, used daily by hundreds of agents. Now leading the digital side of Profit Box.

  • Lee Evans

    Lee Evans

    Chief Lead Generation Officer

    Over 10 years unlocking the commercial value in customer databases. Leads outbound campaigns that drive retention, new business and measurable results.

  • Lindsay Braithwaite

    Lindsay Braithwaite

    Events Co-ordinator

    Ensures every client journey runs smoothly, from schedules and delegate communications to resources and logistics, with meticulous attention to detail.

Training consultants

Specialists in sales, service, leadership and customer care, each bringing decades of front-line experience into the room.

  • Bob McGarva

    Bob McGarva

    Training Consultant · Aftersales

    35+ years in automotive consultancy. Trusted by BMW and VW Group across the UK and Ireland.

  • Ian Mullins

    Ian Mullins

    Training Consultant · Sales

    40+ years in the motor industry, with two IMI awards for training design at the Volkswagen Group.

  • Jon Davies

    Jon Davies

    Training Consultant · Leadership

    Behavioural specialist with 42 years at director level. Trusted by Mercedes-Benz, Suzuki and major OEMs.

  • Richard King-Smith

    Richard King-Smith

    Training Consultant · Aftersales

    35+ years in automotive across Retail, Dealer Groups, NSCs and OEMs. Recent work with Volvo, BMW MINI, Suzuki, JLR and Stellantis.

  • Trish Greene

    Trish Greene

    Training Consultant · Customer Care

    20+ years in retail motor. Independent L&D for dealer groups and manufacturers since 2012.

Put the team to work for you.

Whether you need a single specialist or a full programme, we will match the right people to the results you are after.

Get in touch and we will show you where the biggest gains are for your business.

  • We reply within 24 hours, Monday to Friday
  • No obligation and no hard sell
  • Specialists in customer conversations

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“Absolutely the best training you’ll receive. I can’t rate them highly enough: 6 stars.”

Sean Booth

Managing Director, Parkway Volkswagen

Prefer to talk? Call us on 0115 933 3480.