Holdcroft
A suggestive selling system that keeps on selling
- £150,000worth of sales a year
“The suggestive selling system is generating £150,000 worth of sales each year on an almost auto-pilot function.”
Sales trainingfor car dealerships.
Practical, high-energy training for sales, F&I and aftersales teams that turns more calls, enquiries and showroom visits into deals, without giving the margin away.
Led by Nick Horton: 30+ years training sales teams, author of Sell Today.
Trusted by UK dealer groups including
Results clients put their name to.
Senior leaders on what Profit Box training has done for their teams.
“Absolutely the best training you’ll receive. I can’t rate them highly enough: 6 stars.”
Sean Booth
Managing Director, Parkway Volkswagen
“We are extremely pleased to have Profit Box as our preferred training partner.”
Andrew Mallory
COO, Vantage Motor Group
Where dealerships lose sales
Most deals aren’t lost on price. They’re lost in conversations nobody coached, from the first phone call to the service desk.
Phone and online enquiries
Every enquiry that ends without an appointment is a car sold somewhere else.
Turn inbound calls and online leads into booked appointments, with the questions, structure and follow-up that get customers through the door.
The showroom
Customers arrive having done their research. Your team needs a process that earns the sale.
A proven step-by-step sales process from first hello to handover, with the questions and structure your sales executives need at every stage.
Objections and negotiation
Discounting is the most expensive habit in the showroom.
Handle objections with confidence, protect margin in negotiation and rescue “I’ll think about it” without reaching for the price.
Finance and insurance
F&I is where margin is made, and the easiest place to leave it on the table.
Authentic, value-driven F&I conversations that win over cash buyers and lift product take-up, while treating every customer fairly.
Aftersales and the VHC
Service advisors don’t see themselves as salespeople. They don’t need to.
Health check conversations, technician video and upselling with integrity that grow invoice value in a way customers welcome.
Your database
Your next sale is already in your database.
Renewals, lapsed customers and unsold enquiries turned into appointments, with follow-up that turns “not today” into tomorrow’s sale.
Nick Horton Founder and Managing Director
Three decades in the roomwith sales teams.
Nick Horton founded Profit Box and has trained sales teams for more than 30 years. A straight-talking sales trainer, speaker and the author of Sell Today, he builds commercially focused programmes that help teams sell more, faster, without the guesswork.
Nick leads a team of training consultants with decades of front-line experience with brands including BMW, Audi, Volkswagen Group and Mercedes-Benz. Your team learns from people who have done the job, not from generic sales theory.
Nick Horton
Managing Director
Ian Mullins
Training Consultant · Sales
30+
years training sales teams
13
courses across sales and service
The programmes
Thirteen focused courses across sales and service. Run one as a targeted boost, or combine them into a full development programme.
Sales
9 courses
- 3 days
Winning the Sale
The complete face-to-face sales process
- 1 day
Insider Secrets of Gaining Agreement
Objections and negotiation
- 1 day
Own the Call, Win the Sale
Inbound sales calls
- 1 day
Master the Video Message
Personalised video selling
- 1 day
From Inbox to Sale
High-converting email
- 1 day
Hi-Impact Prospecting on a Shoestring Budget
Pipeline building and appointments
- 1 day
Turning “Not Today” into Tomorrow’s Sale
Follow-up that converts
- 2 days
F&I Buyology
Finance and insurance conversations
- 1 day
Power Up Your Conversations
Selling electric vehicles
Service
4 courses
- 1 day
Smart, Hi-Impact VHC Strategies
Vehicle health check conversations
- 1 day
From Camera to Customer Approval
Technician video
- 1 day
Technical Confidence for Service Advisors
Explaining repairs with authority
- 1 day
Upselling with Integrity
Value-first service upselling
Not sure which course fits?
In a free 30-minute call, we’ll recommend the right mix for your team.
How a programme works
Every programme follows the same clear route, from the first conversation to a measurable return.
Scoping
We start with your key stakeholders, agreeing clear objectives, success measures and outcomes so everything we deliver fits your goals and your culture.
Tailored to your business
We don’t do off-the-shelf. Every programme is tailored to your business and the goals agreed at scoping, so it lands with your team from the first session.
Delivery
High-energy, hands-on sessions that engage and challenge your team, and give them the confidence and capability to perform at a higher level.
Evaluation
We track performance, monitor progress and measure impact, so you can see a clear return on your investment.
Why train with Profit Box?
Real skills, practised in real conversations. Focused sessions, plenty of hands-on practice and an energy delegates talk about long after the day ends.
Interactive by design
Nobody learns to sell from slides. Delegates practise, role-play and self-discover in high-energy sessions they genuinely enjoy, which is exactly why the learning sticks.
Ready to use the next morning
Word-for-word techniques and simple structures: what to say, when to say it and why it works. New skills show up in customer conversations straight away.
Built around your numbers
Every course targets the metrics that matter: enquiry conversion, margin, product take-up, invoice value and retention.
Make the training stick.
AI Call Intelligence scores every qualifying call against a Profit Box scorecard built from the same method your team learns in training. You see the new skills being used with real customers, and everyone on your team sees what to work on next.
Training questions,answered.
Anything we haven’t covered, ask us on your free training needs call.
Book a free training needs callFind out where your dealership is losing sales.
Book a free 30-minute training needs call. We’ll pinpoint where sales are slipping away across sales, F&I and aftersales, and recommend the programmes that will make the biggest difference.
- We reply within 24 hours, Monday to Friday
- No obligation and no hard sell
- Specialists in customer conversations
Send us a message
It takes less than a minute. Fields marked * are required.
“Absolutely the best training you’ll receive. I can’t rate them highly enough: 6 stars.”
Sean Booth
Managing Director, Parkway Volkswagen
Prefer to talk? Call us on 0115 933 3480.